Case Study: Business Analytics as a Service for Data-Driven Decision Making

Overview: ABS’s Business Analytics as a Service (BAAS) solution, branded as ABS Baadal, provides SMEs in the professional services sector—including healthcare, finance (e.g., microfinance companies), logistics, and IT—with data-driven insights and advanced analytics capabilities. Hosted on an ABS-managed data center, ABS Baadal offers clients industry-specific Business Intelligence Dashboards and Portals accessible securely via the internet. ABS also offers custom Business Analytics Design and Dashboard Development Services aligned with client objectives through a balanced scorecard approach.

Objectives:

• Enhance Decision-Making: Enable clients to make data-driven business decisions.
• Optimize Service Delivery and Efficiency: Improve workflows and client service delivery.
• Strengthen Client Relationships: Foster loyalty by consistently delivering valuable insights.

Methodology: The implementation of ABS Baadal followed a structured, client-centered approach:

• Data Strategy Development: Analyzed client data practices to create a tailored analytics strategy.
• Tailored Analytics Solutions: Customized solutions using tools like Power BI and Azure, focused on financial reporting, market analysis, and operations for healthcare, finance, logistics, and IT clients.
• Ongoing Support and Training: Provided regular support and training to ensure effective use and maximize insights.

Impact:

• Enhanced Decision-Making: Improved decision-making by 35%, positively impacting growth and profitability.
• Operational Efficiency: Achieved a 20% increase in efficiency through optimized resource management.
• Client Trust and Loyalty: Fostered trust and loyalty, solidifying ABS as a key data-driven partner.

This case study highlights the success of ABS Baadal in empowering clients from various sectors to leverage data for strategic insights, operational improvements, and long-term growth.